The New Digital Enterprise Products Launch — Clemente Reyes Retana

Note: Bees download growth YTD in Dominican Republic
  • The best products win: Modern design, seamless UX, speed, and features that get the job done are the competitive dimensions that matter to the end user. Best products are often far simpler, having been minimum viable product iterations versus endless process checking feature boxes. And when users can vote with their feet, the best product wins. This is an effort to be agile and move away from long, high-stakes implementation cycles which take quarter or years.
  • Product discovery driven by word of mouth: When our users really love our product, they tell their peers, friends, anyone who will listen. This beachhead enables a much faster direct sales process than going in cold with no existing end user. When our B2B customers are overwhelmed with new application fatigue, they are not interested in exploring relationships with AB InBev sales personnel without organic momentum from their end. The interaction between the growth motion and the sales motion must reinforce each other, significantly accelerating adoption at scale when sequenced effectively.
  • Consumer-style growth tactics: Not only is the recipe for a winning product in bottom-up enterprise adoption the same as in the consumer market, but the actual mechanics of growth are similar. If the end user is the decision maker, consumer-style growth tactics are often the only way to get their attention. Building viral loops into the product, understanding which marketing channels matter, building a brand users trust, cultivating community around the product, and supporting a user journey that makes it easy to adopt and pay become table stakes.”

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