Content is Queen — Anouk Pappers

  1. I’m not comfortable talking about myself.
    We’ve been told to keep our head down, do our part and we will get the recognition we deserve, but that mentality does not work in today’s day and age. Reasons such as being an introvert are valid; yet you have to be able to talk about yourself and put yourself out there if you want to be seen and heard.
    The first solution is a mentality shift. To realize that it’s not about promoting yourself; it’s about helping the people on the other side of the screen understand who you are and why they should connect with you. Another option is to have someone else talk about you; for them to help you create the awareness of who you are.
  2. I can’t find the right communication topic.
    Struggling to find your primary focus is normal; not only do we have to reach people with similar interests, but we also need to ensure that word spreads.
    To start off, think about 3 things:
    What am I really good at?
    What am I passionate about?
    What is my target audience interested in?
    Finding the right topic is important as it should be something you are comfortable voicing yourself. It will also jumpstart your online presence by accurately showcasing your personal brand.
  3. I don’t like being in front of a camera.
    Today, 80 % of all content that’s being consumed online is video, but some people simply don’t like seeing recordings of themselves.
    To overcome this, record yourself on your smart phone talking about a topic you’re passionate about for 45 to 60 seconds a day. If you don’t like what you see, delete it. Doing this consistently will help you overcome your fear of being in front of the camera and eventually you will have a video you are eager to share.
  4. I don’t know what to write.
    Having writer’s block is something everyone goes through when you’re trying to create a story with an inspiring outcome.
    If you can’t readily overcome this on your own, find someone who can help you write stories, draft lead-ins to articles you want to share, and even interview you.
  5. I don’t have the time.
    We live fast-paced lives and just thinking that we also have to create content can be exhausting.
    If you truly don’t have the time, hire a company like mine. Your online presence is too important to ignore.

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