Five Trends Changing The Face Of Digital Transformation In 2022 - Niki Allen

Point of View
3 min readApr 20, 2022


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Digital transformation is the latest, newest buzzword. In a world where everything is moving into the tech realm, digital transformation is crucial, and keeping up with the latest trend is the only way to stay competitive in your respective industry.

I recently read an article published by Forbes, Five Trends Changing The Face Of Digital Transformation In 2022, by Rudy Shoushany. As a digital transformational thought leader, this article resonated with me.

“The digital transformation era has arrived, and with it has come countless innovations for businesses to explore. The pandemic has demonstrated the need for companies to adapt and accelerate their adoption of emerging technologies. The old guard that hung on to old-fashioned business methods has fallen by the wayside.

To remain competitive in this rapidly changing landscape, organizations must quickly adapt their strategies and embrace the changes that are most likely to impact the customer experience significantly. This means staying on top of the latest trends in digital transformation.”

The 5 trends highlighted in the article are as follows:

  1. Cloud Technology

Cloud technology has been a work in progress for years, and it’s finally taking off. Companies are shifting their focus from on-premise data centers to cloud services, prompting a major digital transformation for businesses around the globe.

2. The Hybrid Work Model

The new normal has brought a significant paradigm shift in the way we work. Organizations need to be agile and flexible to adapt to these changing times.

3. More Investments In Artificial Intelligence And Machine Learning

AI-powered marketing automation software is becoming mainstream. As AI begins to power more marketing and sales tools, we see an increasing number of marketers adopting these technologies as part of their digital transformation strategy.

4. Transparent Privacy Policies

One of the major issues with living a “digital life” is giving out personal information. This includes home addresses, emails, bank card details, and behavioral patterns. For this reason, privacy and its protection have become a growing concern among digital consumers.

5. Blockchain Technology, NFTs, and The Metaverse

Blockchain technology has so far been most closely associated with cryptocurrencies like bitcoin. However, it’s used in many other ways, particularly in business. The most basic promise of the blockchain is enhanced security through its immutable records.

You can read the original article here.



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