Is Success Personal? Part 2 - Julie Roehm

Point of View
3 min readNov 13, 2023


My journey in the corporate boardroom stands as a testament to my dedication and expertise in the dynamic realm of marketing. Throughout my career, which has encompassed roles with esteemed brands such as Ford, Chrysler, Walmart, and Party City, I have consistently demonstrated an understanding that true success extends beyond conventional metrics of wealth and status.

I appeared as a guest on C-Suite Network™, the foremost global platform for C-Suite Leaders, delivering a comprehensive array of growth, professional development, and networking prospects tailored for executives at the Vice President level and beyond. The network is dedicated to empowering top-tier leaders through exclusive access to a vibrant community, strategic dialogues, and invaluable resources. C-Suite Network™ serves as the fertile ground where executive excellence flourishes, ensuring that leaders can make enduring contributions to their organizations. During the discussion with Tricia Benn, we delved into my perspective on success and its determinants.

“Over the course of the past 20 years, you try to understand what makes you tick in work. I’m talking to different companies but I’m all about turnaround, transformation, or self-optimizing properties.

“I try to own who I am. So for somebody like me who likes to jump in and say “Yes, I’ll do anything!” I don’t want to just do anything anymore because I know the things I do best, so I want to focus on those.

“I try to live by courage through disruption. Trying to create awareness for what we can all give while we’re all here, trying to make people’s lives better.

“We’ve got to do more to come together as people and help one another.

“I’ll always be customer first and data first, doesn’t matter what I do.”

Connect with Julie on LinkedIn.


Julie Roehm is an innovative customer-centric marketer known for strategizing profitable corporate turnarounds with fast revenue growth via capturing stories that resonate with clients. She was named “Marketer of Year” by BrandWeek, Brand Innovators ‘Top 50 Women in Brand Marketing’, the Tri-State Diversity Council’s “Most Powerful and Influential Woman”, an Automotive News “Marketing All-Star” and one of Working Mother’s “Top 25 Women”. She’s on the forefront of new marketing ideas, and being result-oriented, she uses her vast marketing experience in all facets of business strategy and marketing execution to help deliver the message of the brand.



Point of View

A point of view is the angle of considering things. It’s a platform for people with a vision and a story to tell.