Unlocking the Power of Content — Madeleine A. Cohen

Point of View
3 min readSep 28, 2023
Image by pikisuperstar on Freepik

“What’s your superpower?” This interview question is intended to get to the heart of what sets you apart from others like you. If you have already defined your personal brand then you will be well prepared to answer. But can you prove you are who and what you say you are? It isn’t enough for Wonder Woman to claim that she has superhuman strength and speed, as well as the ability to fly. We need to see her in action to believe she has those powers.

In the quest to differentiate yourself from the crowd, one important tool at your disposal is content publication. It elevates your visibility and provides the necessary proof points of your expertise. By sharing your knowledge and insights with your target audience, you become an invaluable resource. Content tailored to your target audience can attract diverse opportunities, from job offers to speaking engagements to client contracts.

When you commit to cultivating a strong online presence, embracing content publication is an essential strategy. Here’s a roadmap to get you started on this journey:

Define Your Niche

Select at most three topics that resonate with your personal brand. These should reflect your expertise and your professional passions. That way, your enthusiasm will shine through in your content, making it more engaging and relatable to your audience.

Craft a Content Calendar

Consistent publication is key. In the beginning, aim for one piece of content every two or three months. More than that may be overwhelming and cause you to stop publishing altogether. Over the course of six months to a year you will find the pace that works best for you. By making content publication part of your routine you will ensure that you stay current and relevant.

Write Audience-Centric Content

Crafting content with a specific audience in mind is actually easier than when you write for an unknown public with a myriad of interests. Always keep your target audience in mind. Tailor your content to address their needs, interests, and pain points.

Be Authentic

Reveal the real you. Don’t be afraid to infuse your personality, experiences, and even vulnerabilities into your content. People connect with authenticity and it’s a cornerstone of building trust in your personal brand.

Promote & Engage

Publishing content is just the beginning; how you engage with your audience after is equally important. Actively promote your content across various channels. Engage with your audience’s comments, questions, and feedback, and foster a sense of community. By responding thoughtfully and promptly you show your commitment to meaningful interactions.

Building your personal brand requires an investment of time and effort, but the rewards are significant. Through the consistent delivery of content, you not only pave the way for career advancement, but also enhance your professional reputation. So, what’s your superpower and how will you wield it?

A marketing and communications strategist, Madeleine A. Cohen has produced global trade shows and conferences from ideation to execution, and has extensive experience as an editor and writer. At Signitt, she leverages her expertise to help women and diverse business leaders best tell their stories in order to achieve their next professional goal.

Connect with me on LinkedIn.

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Point of View

A point of view is the angle of considering things. It’s a platform for people with a vision and a story to tell.