Marketers Sparking Productivity- Susan Poeton

Photo by Carl Heyerdahl on Unsplash

COVID-19 brought many things to a standstill; we’ve seen discretionary spending put on hold and conventions and tradeshows cancelled. Instead of focusing on being out of control, Pete Hoelscher, Acting CEO of IEEE GlobalSpec suggests now is the time for marketers to think about what they can control in today’s business environment and sets out a five point no-cost plan for success as we move out of the COVID lock-down phase. His ideas make for interesting reading.

Read the full article here.



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