Return on Inclusion: The New ROI

Women’s Campaign Fund

Photo by Nathan Dumlao on Unsplash
  • Numerous studies show that companies in the top quartile of achieving a more balanced male-female workforce are 15% more likely to outperform competitors, launch new initiatives, and retain happier, more committed team members.
  • Companies in the top quartile for creating executive teams with male-female balance were 21% more likely to outperform on profitability and 27% more likely to create superior value, according to management consultants McKinsey & Company. The highest-performing companies in profitability and diversity had more women in line positions (i.e., typically revenue-generating roles) than not.
  • Gallup studies have shown that more-diverse business units in the retail sector have a 14% higher average comparable revenue than less-diverse business units, while in the hospitality sector, they show a 19% higher average quarterly net profit than less-diverse business units.
  • Companies that have a culture of equality exponentially increase their ability to innovate. According to Accenture, a global professional services firm, innovation is the key to business growth. Innovative companies can add $8 trillion to the U.S. economy by 2028, a year in perfect alignment with The Women’s Campaign Fund goal of #5050x2028: roughly half women and half men in elected offices nationwide.



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