Why Is Having a Personal Brand Important - And How To Build Yours

Point of View
3 min readMar 18, 2023


Maarten Schafer — Personal Branding — CoolBrands — Signitt

Personal branding is the process of developing a unique image and reputation for yourself in the eyes of others. It involves the deliberate and consistent communication of your values, strengths, and expertise in order to differentiate yourself from others and establish a strong professional identity. Personal branding is important for a number of reasons, including:

  1. Establishing credibility: By building a strong personal brand, you can establish yourself as an expert in your field and gain credibility with your peers and potential clients or customers.
  2. Building trust: A strong personal brand can help you build trust with others, which is essential for any successful relationship, whether it’s with customers, clients, or colleagues.
  3. Creating opportunities: A well-established personal brand can help you stand out from the crowd and create new opportunities for yourself, whether it’s in your career or your personal life.

So, how do you build your personal brand? Here are some steps to get started:

  1. Define your unique value proposition: What sets you apart from others in your field? What unique skills, knowledge, or experience do you bring to the table? Define your value proposition clearly and concisely.
  2. Develop your brand messaging: Once you’ve defined your value proposition, develop a clear and consistent message that communicates your brand to others. This should include a tagline or elevator pitch that encapsulates your brand in a few words.
  3. Build your online presence: In today’s digital age, having a strong online presence is essential for building your personal brand. Create a professional website, blog, or social media profiles that showcase your expertise and personality.
  4. Network with others: Build relationships with others in your industry by attending events, joining professional organizations, and connecting with others on social media. Networking can help you establish yourself as a thought leader in your field and create new opportunities for yourself.
  5. Consistency is key: Finally, remember that building a personal brand takes time and consistency. Be consistent in your messaging and branding across all of your online and offline channels, and continue to refine and improve your brand over time.

If you need any help, you can reach me on my LinkedIn.



Point of View

A point of view is the angle of considering things. It’s a platform for people with a vision and a story to tell.