You need an online image… otherwise not having an image will be your image - Maarten Schafer

Point of View
2 min readFeb 10, 2020
Maarten Schafer - CCO Signitt

I have been working in branding and marketing for over 25 years.

In the early 2000s, I started a global storytelling expedition, to help brands, companies, governments, to apply storytelling to convey their message.

I’ve created online publishing ecosystems to help clients improve their online presence.

At Signitt, I’ve taken that expertise to create compelling online presence for senior management teams and individual senior executives.

Our online presence
We live in a reputation economy where Google has become the new background check. Potential clients, partners and investors will Google you before connecting.

Creating a meaningful narrative online, will give us the opportunity to engage with our audience without talking about a service or product.

What problem do I solve
1. Your online presence is not up to speed — and you’re losing business opportunities.
2. Your story is not engaging

“You need an online image… otherwise not having an image will be your image”

Maarten Schafer — Author- Speaker — CCO Signitt

Maarten Schafer - Author - Speaker - CCO Signitt

The Signitt network:

Medium — !mpact Magazine
Medium — Point of View — The Flipside
Blogger — Another perspective
Blogger — Insights from Leaders
Blogger- Stories Worth Sharing
Scribd — In between the lines
Scribd — CoolBrands People
Wordpress — 1 Persons POV
Wordpress — CoolBrands Influencers
Signitt Network



Point of View

A point of view is the angle of considering things. It’s a platform for people with a vision and a story to tell.